Every brand handover includes a folder of formats and very little explanation. Here is which one to reach for.
For screens
SVG wherever possible — it stays sharp at any size and weighs almost nothing. PNG when the platform won't take SVG, and always with a transparent background.
For print and signage
PDF or EPS, in vector, sent to the printer. Never send a PNG to a sign writer: it will be enlarged and it will look soft when it goes on the wall.
Vector for anything that might get bigger. Raster only when you know the final size.
What this means for you
Our brand handovers group files by use case, not by format, so the choice is obvious.
Related service: Graphic Design & Branding
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