News and insights from our blog
How many website visitors does it take to win one client? The enquiry maths for service businesses
Three formulas that turn traffic, conversion rate and close rate into a cost per client — with worked scenarios you can copy into a spreadsheet.
The landing page conversion checklist: 25 checks for pages that should win quote and demo requests
A 25-point audit checklist for service and B2B landing pages, grouped by what the visitor needs at each moment — from the first five seconds to the thank-you page.
How long a website really takes, week by week
Four weeks is realistic for a Starter build — but only if content is ready. Here's where time actually goes.
WordPress or a custom build: how to choose without regret
The right answer depends on who edits the site after launch, not on which platform is more capable.
Accessibility basics every UK business site should meet
A short, practical list — most of it costs nothing if handled during the build rather than after.
Native or cross-platform: how we actually decide
The honest version of this decision has almost nothing to do with technology preference and everything to do with what the app needs to do.
What an MVP should actually contain (and what to cut)
Most first versions are too big. The test for every feature is whether its absence stops the app proving its idea.
App Store submission: what to expect the first time
Review rejections are normal, usually procedural, and easy to avoid if you know the common triggers.
Domains, hosting and business email — a plain-English guide
Three separate things get bundled into one confusing conversation. Here's what each one actually is, and who should own it.
How to leave an agency without losing your website
A short checklist of what you must hold in your own name before any handover goes wrong.
Backups that actually work when you need them
An untested backup is a guess. Three questions tell you whether yours would survive a real incident.
When print still beats digital for small business marketing
Digital isn't always the answer. A few situations where a well-designed printed piece still wins.
What to send your designer so the first draft lands
Four things that reliably cut a design project from three rounds of revisions to one.
PNG, SVG, PDF: which logo file to send where
A one-page reference so the right file goes to the printer, the web team and the sign writer.
Logo refresh or full rebrand? A five-minute test
Most businesses need a tidy-up, not a reinvention. Here's how to tell which one you actually need.
Brand guidelines a small team will actually follow
Sixty-page brand bibles go unread. Here's the short version that keeps a small team consistent.
Naming a business: the practical checks before you fall in love
Four quick searches that stop you building a brand on a name you cannot actually use.
Five checkout changes that reduce cart abandonment
Small, unglamorous checkout fixes that consistently move the needle more than a full redesign.
Shopify, WooCommerce or custom: matching platform to catalogue
Catalogue size, product complexity and who manages stock decide this — not monthly fees.
Product photography that sells, on a small budget
Consistency beats production value. What to fix first when a studio shoot isn't in the budget.
How to actually measure your website's return on investment
Traffic and page views are not business results. Here's what to track instead.
Local SEO: the short list for UK businesses
For a business serving a city or region, a handful of fundamentals outperform any clever tactic.
Writing content that earns enquiries, not just traffic
Answer the questions customers ask before they buy. Those pages convert; general articles rarely do.