Every agency quotes a timeline and every project slips. The slippage is rarely development — it is almost always the wait for content and decisions.

Where the weeks go

Discovery and sitemap take a few days. Design runs about a week. Build is a week or two depending on page count. Testing and launch prep is the last few days. On paper, four weeks.

What actually causes delay

Waiting on copy, photography, logins to existing accounts, and one stakeholder who has not seen the design yet. We front-load all four in week one precisely because they are the usual culprits.

Projects don't run late because of code. They run late waiting for a decision.

What this means for you

We set content deadlines at kick-off and treat them as seriously as our own build dates.

Related service: Website Development

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