A client tells us their website 'isn't working.' Almost every time, the fix has nothing to do with how the site looks — and everything to do with three unglamorous, fixable problems.
The form is the product
Traffic is not the bottleneck for most small businesses — the enquiry form is. A form that asks for too much, loads slowly, or fails silently on mobile will quietly lose you leads you already paid to attract. Before touching the design, we test the form on a real phone with a real connection.
Speed is a business number, not a vanity metric
Every extra second of load time measurably reduces conversion. We treat page speed the way we treat pricing — as a decision with a direct line to revenue, not an afterthought for the launch checklist.
The most expensive part of a slow website is the enquiry that never gets typed.
What this means for you
None of this requires a redesign. It requires someone to actually submit the form, on a phone, on 4G, and fix what breaks.
Related service: Website Development