First-time submitters expect a rubber stamp and are alarmed by a rejection. Rejections are routine and usually about paperwork rather than the app itself.
The usual triggers
Missing privacy policy, a demo account the reviewer cannot log into, a description promising features that are not there, and permission prompts without an explanation of why the app needs access.
Timelines to plan around
Review typically takes a day or two, but budget a week for the first submission in case of a round trip. Never schedule a launch campaign before the app is approved.
Plan for one rejection. If it doesn't come, you're a week early instead of a week late.
What this means for you
We handle submission under your developer accounts and manage the review correspondence.
Related service: Mobile App Development
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