Cart abandonment gets blamed on price and shipping cost — real factors, but rarely the whole story. The checkout flow itself usually loses more sales than either.
Let people check out as a guest
Forcing account creation before checkout is one of the most reliable ways to lose a sale that was already won. Offer it after, not before.
Show the total cost early
Shipping and tax appearing for the first time on the final screen reads as a bait-and-switch, even when it isn't one. Show the real total as early as possible.
Every extra field between 'add to cart' and 'paid' is a chance to lose the sale.
What this means for you
We audit an existing checkout in under a day and usually find two or three fixes worth making first.
Related service: E-commerce Development
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