Large agencies deliver brand books nobody opens twice. A team of six needs something they can hold in their head.
What a short guide must cover
Logo files and the space around them, the exact colour values, two typefaces with the sizes you actually use, and three examples of the brand applied correctly.
What to leave out
Brand personality essays, mood boards and tone-of-voice theory. If nobody can act on it during a busy Tuesday, it does not belong in the working guide.
The best brand guide is the one that gets opened when someone is in a hurry.
What this means for you
We deliver a short working guide alongside the full set of files.
Related service: Graphic Design & Branding
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